Holdout Labs provider review

What Holdout Labs does

Holdout Labs is an event-marketing measurement and decision-support service. It brings together advertising reporting, ticketing context, creative information, and event milestones so a team can review supporting evidence before deciding what to do next.

Connected advertising data

With a client's authorization, a workspace administrator may connect a Google Ads or Meta Ads account to Holdout Labs for reporting and analytics that support event-marketing measurement and decision review.

The current connector is read-only. It does not create, edit, publish, delete, or manage advertising campaigns, ad sets, ads, budgets, or audiences in Google Ads or Meta Ads.

Manual decisions

Holdout Labs does not automatically change an advertising account. Budget, targeting, creative, and campaign changes remain actions for the customer's team to make in the applicable advertising platform after manual review.